Apple introduced the iPhone 16 Pro and iPhone 16, designed with Apple Intelligence at their core. They are also releasing the all-new Apple Watch Series 10, available in fresh new colors. And for those who prefer the outdoors, the Apple Watch Ultra 2. AirPods 4 now include an option with active noise cancellation and AirPods Max are also receiving some new colours.

Apple Watch Series 10 – Bigger, faster, sleep apnea, new colours and titanium

After a decade of continuous improvement, the Apple Watch Series 10 strikes a delicate balance between expanding the display size, and maintaining its compact form factor.

Space has consistently posed a significant challenge for Apple Watch technology. Consequently, Apple has made a notable leap by increasing the display size by 30%. This enhancement comes with a 9.7mm reduction in thickness, resulting in an overall 10% slimmer design. The metal back retains water integrity while incorporating an integrated antenna.

The new wide-angle OLED display boasts a 40% increase in brightness and the remarkable ability to update the display every second, even in always-on mode. A ticking second hand will be visible on certain watch faces when the display is inactive.

Apple has also incorporated a new health feature, drawing upon existing sensors. The Apple Watch Series 10 will promptly notify users if sleep apnea is detected during the night. This will also be available in Series 9 & Ultra 2.

Charging has been significantly improved, with the ability to reach up to 80% capacity in just 30 minutes. The S10 processor, which powers intelligent on-device features, ensures optimal performance.

While Apple Intelligence is not directly coming to the Apple Watch, the new S10 chip enhances the capabilities of neural processing and machine learning-based features.

The aluminum case is available in polished jet black, rose gold, and silver. The titanium case comes in a natural polished, gold, and slate gray finish. There is also a Hermes model in silver titanium.

The Apple Watch Series 10 commences at $649 and pre-orders are open. Units will begin shipping on September 20.

Apple Watch Ultra 2 – New colour & sleep apnea

Apple did not release an Apple Watch Ultra 3 as some expected it would but just release a black version of the Ultra 2.

Apple iPhone 16 & 16 Plus – Faster, Apple Intelligence, Action Button, Camera Control & new colours

The new iPhone 16 comes with a Camera Control button, positioned below the power button which allows you to control various features in the Camera app by pressing or swiping on it. Sitting flush on the iPhone’s frame, it provides haptic feedback. Clicking the Camera Control launches the Camera app, while holding it initiates a video recording. Additionally, a new on-screen overlay enables quick access to zoom and other capabilities through the Camera Control.

Other notable features include the Action button introduced on the iPhone 15 Pro models last year, a significant boost in battery life, brighter and more durable screens, Wi-Fi 7 support, and an A18 chip with up to a twice-as-fast 16-core Neural Engine for Apple Intelligence. These devices come in color-infused back glass, offering vibrant Ultramarine, Teal, Pink, White, and Black finishes.

Apple claims that the A18 chip provides up to 30% faster CPU performance compared to the A16 Bionic chip in the previous-generation iPhone 15 and iPhone 15 Plus. Furthermore, the chip supports hardware-accelerated ray tracing, enhancing graphics rendering in games.

Apple Intelligence is now available on the iPhone 16 and iPhone 16 Plus, ensuring that generative AI features will be supported across the entire iPhone 16 lineup. Previously, these features were limited to the iPhone 15 Pro and iPhone 15 Pro Max. The new Camera Control on these devices will seamlessly integrate with a Visual Intelligence feature, providing detailed information about objects in the camera’s viewfinder, such as restaurants, bicycles, documents, or pets.

The iPhone 16 and iPhone 16 Plus feature vertically-aligned rear cameras, including a 48-megapixel Main camera that doubles as a 12-megapixel Telephoto camera and a 12-megapixel Ultra Wide camera. These cameras can be combined to capture spatial photos and videos that can be played on the Apple Vision Pro headset.

The iPhone 16 and iPhone 16 Plus will start at $1,399 and $1,599, respectively, with 128GB of base storage. Pre-orders begin this Friday, September 13, and the devices will launch on Friday, September 20.

Apple iPhone 16 Pro & 16 Pro Max – Faster, Apple Intelligence, Action Button, Camera Control & new colours

Apple today unveiled its latest flagship smartphones, the iPhone 16 Pro and iPhone 16 Pro Max, boasting larger displays, an innovative Camera Control button, and the powerful A18 Pro chip.

The iPhone 16 Pro boasts a 6.3-inch display, while the iPhone 16 Pro Max takes it to the next level with a 6.9-inch display—the largest ever seen on an iPhone. Notably, the borders around the display have been reduced to their thinnest ever, and the titanium frame has been given a new blasted finish, available in a refreshed palette of colors: a darker Black Titanium, a brighter White Titanium, Natural Titanium, and a new Desert Titanium.

Under the hood, these devices are powered by the A18 Pro chip, crafted using 2nd-generation 3nm technology. It features a 16-core Neural Engine with 17% more memory bandwidth, enabling Apple Intelligence tasks to perform up to 15% faster compared to the previous generation. The 6-core CPU comprises two performance cores and four efficiency cores, delivering 15% faster performance and 20% more efficiency. Moreover, the 6-core GPU has been enhanced with up to 20% faster performance, thanks to hardware-accelerated ray tracing, resulting in more realistic lighting in games. Additionally, the devices support faster USB-C speeds and double the data processing for video encoding.

The ‌iPhone 16 Pro‌ introduces a groundbreaking “Fusion” 48-megapixel camera, equipped with a second-generation quad-pixel sensor. This innovation eliminates shutter lag for 48-megapixel ProRAW and HEIF photos, providing users with unparalleled photography experience.

The ultra-wide camera now boasts a 48-megapixel quad-pixel sensor, featuring autofocus for the first time. Additionally, the 5x tetraprism telephoto camera is now available on both the ‌iPhone 16 Pro‌ and ‌iPhone 16 Pro‌ Max.

Apple has significantly enhanced Photographic Styles, enabling real-time adjustments to colors and shadows. By adapting specific tones in the image, Styles can be personalized more deeply, offering new black-and-white and natural options. Users can apply these styles during live previews or after capturing the photo.

The 48-megapixel Fusion camera on the ‌iPhone 16 Pro‌ takes video recording to new heights. It supports 4K120 fps capture in full HDR, allowing users to create stunning slo-mo or regular videos. Playback options include 120, 60, 30, or 24 fps, with intelligent audio treatment that effectively reduces wind noise. The ability to capture spatial audio enhances the immersive nature of recordings, especially when paired with AirPods or Apple Vision Pro.

The Camera Control, a dedicated sapphire crystal button with haptic feedback, is designed exclusively for camera app functions. A single click launches the camera app, while a double click takes a picture, and holding the button records video. The Camera Control also offers touch gestures, allowing users to distinguish between a click and a lighter press. A light press reveals a new, clean preview, helping users focus on framing the shot, while a new overlay provides quick access to camera functions like zoom and switching between lenses. Users can press lightly twice to reveal additional controls and slide to the preferred one.

Later this year, the Camera Control will be updated to include a feature called “Focus and Exposure Lock,” which allows users to lock focus and exposure with a half-press.

The Camera Control also introduces “Visual Intelligence,” a new Apple Intelligence feature exclusive to the iPhone 16 lineup. Visual Intelligence is invoked by the Camera Control, enabling users to point their iPhone’s camera at an object and pull up contextual details, such as information about a restaurant, or take actions like filling out a calendar event.

The iPhone 16 Pro supports Spatial Audio capture during video recording, providing a more immersive experience when using AirPods or Apple Vision Pro. A new Audio Mix feature uses machine learning to identify and separate background audio and speech. For instance, “In-Frame Mix” isolates the voice of the person on camera, while “Cinematic Mix” handles audio like a movie, with on-screen audio in front and environmental noises in the surroundings.

Battery life is improved with up to 33 hours on the iPhone 16 Pro Max, enhanced by a new mechanical architecture and advanced power management. This results in 20% better sustained performance due to improved heat dissipation.

The iPhone 16 Pro starts at $1,799 for 128GB and $2,149 for the iPhone 16 Pro Max with 256GB. They are available for pre-order on Friday and launch on September 20.

Apple AirPods 4 – Better audio, Siri Interactions & active noise cancellation

The AirPods 4 boast a significant improvement in sound quality, thanks to dynamic head tracking. This enhances the overall media experience, making it even more immersive. Both models are equipped with the powerful H2 chip and come with features like Voice Isolation and Siri Interactions. With Siri Interactions, you can simply nod or shake your head to respond to Siri’s announcements.

For enhanced control, the AirPods 4 feature a force sensor on the stem. This versatile sensor allows you to play or pause music, mute or end phone calls, and perform various other actions. The case for the AirPods 4 holds the distinction of being the smallest ever on any AirPods model. It also supports USB-C charging and provides up to 30 hours of battery life.

Additionally, you can use an Apple Watch charger or a Qi-certified charger to charge the AirPods 4 case.

The second AirPods 4 model introduces Active Noise Cancellation, featuring upgraded microphones and advanced computational audio. This technology effectively reduces environmental noise. It also includes Transparency mode, Adaptive Audio, and Conversation Awareness, ensuring a balanced and natural sound experience.

Apple has also taken the time to make the AirPods 4 more comfortable to wear, ensuring a better fit for a wider range of people.

Both AirPods 4 models are currently available for pre-order.. They are scheduled to commence shipping on September 20.

Apple AirPods Max – USB-C & new colours

Apple today unveiled minor updates to the AirPods Max, including a USB-C charging port and new color options. The expanded color palette includes Midnight, Blue, Purple, Orange, and Starlight.

Furthermore, the AirPods Max will now support Personalized Spatial Audio with the upcoming iOS 18 software update.

Pre-orders for the updated AirPods Max will commence today at $899, with the official launch scheduled for Friday, September 20.

During its event, Apple did not disclose any other significant changes for the AirPods Max.