The new ad features the song "Citizen Kane" by South Korean indie band Hyukoh. The bear Animoji character takes the lead supported by the dragon and chicken, traveling along a stylized neon landscape simulating a road. Animoji karaoke is a concept that was popularised by iPhone X users back in November of 2017 shortly after the release of the phone People discovered that Apple's 3D emoji characters could be used for lip syncing to songs, and for a short period of time, Animoji karaoke took over the internet.